This sales data and market analysis of zinc alloy and aluminum alloy caps aims to deeply analyze the development trends and changes in the industry, and provide a reference for customers in need of die-cast zinc-aluminum alloy parts services.
First of all, let me introduce the business scope of our company, Worldbound Precision Metal Products Co., Ltd. Our company is a hardware manufacturer specializing in the production of zinc alloy and aluminum alloy die-cast products, covering an area of 20,000 square meters, with an annual output of 800 tons of zinc and aluminum alloys, more than ten designers and engineers, and more than 500 employees. The main products include precision mold manufacturing, perfume caps, wine caps, and high-end cosmetic metal parts. The company provides a full range of services, including mold opening, die-casting, product forming and mass production, product surface treatment, finished product assembly and shipping. It has deep cooperation with brands such as Yves Saint Laurent and Lancôme.
Next, we will introduce the sales situation of our products from multiple perspectives.
Our company's total sales in 2023 reached 85 million yuan. Among them, offline sales were 58 million yuan, accounting for 68.24% of the total sales, with a year-on-year growth of about 16%.
This is mainly because the company has continuously expanded offline sales channels, established closer cooperative relationships with major distributors, and actively participated in various industry exhibitions, improving brand awareness and product exposure. Online sales were 27 million yuan, accounting for 31.76% of the total sales, with a year-on-year growth of about 38%. With the promotion of online platforms and the company's emphasis on online marketing, the growth rate of online sales channels has increased significantly.
In terms of regional sales, the domestic sales were 34 million yuan, accounting for 40% of the total sales. The growth of the domestic market is mainly due to the upgrade of domestic consumption and the increasing demand for high-quality zinc alloy and aluminum alloy die-cast products. The foreign sales were 51 million yuan, accounting for 60% of the total sales. Among them, the sales in the Middle East market were 26 million yuan, accounting for 51% of the foreign sales; the sales in the European and American markets were 20 million yuan, accounting for 39.22% of the foreign sales, and the sales in other regions were 5 million yuan, accounting for 9.8% of the foreign sales.
The company's business includes perfume caps and wine bottle caps made of zinc alloy and aluminum alloy, as well as other zinc and aluminum alloy die-castings such as communication equipment parts, smart door lock modules, and automotive connectors.
The sales of zinc alloy and aluminum alloy perfume caps and wine bottle caps of the company were about 51 million yuan, accounting for 60%. Among them, the sales of perfume caps were about 28 million yuan. Due to the continuous expansion of the perfume market and the increasing demand for high-end perfume packaging, the sales and sales volume of perfume caps have shown a steady growth trend. The sales of wine bottle caps were about 23 million yuan. With the development of the wine, liquor and other alcoholic beverage markets, the demand for wine bottle caps is also increasing.
The sales of other zinc and aluminum alloy die-cast parts such as communication equipment parts, smart door lock modules, and automotive connectors were about 34 million yuan, accounting for 40%. The sales of communication equipment parts were about 13 million yuan. With the popularization of 5G technology and the upgrading of communication equipment, the demand for communication equipment parts is also increasing. The sales of smart door lock modules were about 11 million yuan. With the development of the smart home market, the market demand for smart door locks is also expanding. The sales of automotive connectors were about 10 million yuan. With the rapid development of the automotive industry, the demand for automotive connectors is also increasing.
The company's customer groups are all over the world.
In foreign countries, the Middle East customers account for about 45%, and the demand for various zinc alloy and aluminum alloy die-cast products in this region is extremely strong, especially for wine bottle caps and some high-end perfume caps. European and American customers account for about 35%. European customers are mainly concentrated in countries such as France, Italy, and Germany. The customers in these countries are mainly some high-end perfume brands, wine producers, and automotive parts manufacturers. North American customers are mainly some large communication equipment manufacturers, smart home brands, and automotive manufacturers. Customers in other regions account for about 20%, mainly concentrated in Japan, South Korea and some emerging markets in Asia.
In China, the customers account for about 30%, mainly including automotive manufacturers, communication equipment manufacturers, smart door lock manufacturers, and some household goods manufacturers. With the continuous development of the domestic manufacturing industry, the domestic customers' demand for high-quality zinc alloy and aluminum alloy die-cast products is also increasing.
The above is the 2023 market sales overview of our company, Worldbound Precision Metal Products Co., Ltd. The main products are die-cast zinc alloy and aluminum alloy parts. We strive for excellence and specialize in making perfume bottle caps and wine bottle caps. If you have any needs, you can contact us by email at shelly@sambound.com.
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